Have a bright idea to create a marketplace?

We are here to bring your idea to life!

Our solution

Our niche experience gave us an understanding of the key aspects of marketplace development. Most great companies think only about the tech side of the application. We are different. Our approach goes beyond the technical understanding, we take into account future business processes and user experience. We care about the end client and always use an analytics approach in each decision we make.

We solve challenges and care about future project scalability and offer a white-label solution that can be customized for the specific project. It is built using the latest technologies (SPA) and can be integrated with payment providers, 3d party logistics, inventory management software.

What are the key technical features?

Building a marketplace, we always include these features.
Fast search

To easily find the needed product/service


Allow users to easily add products services

User profile

To manage information and listings


To handle transactions and receive revenue from users

Reviews and feedback

To build trust on the platform

Shopping cart & booking calendar

To proceed with orders

Marketplace development process

The step-by-step process of creating the desired product

Why a discovery phase is needed?

It is needed to prevent the startup from failing. Our goal at this stage is to invest time into the preparation to save time and money later. Measure thrice and cut once.

Deliverable: complex market research, development plan, software requirements specification, tech stack, platform architecture, user journey.

Before we start project development, we gather, analyze, and specify requirements through our thorough elicitation process. This process includes stakeholder meetings and interviews, user observation, workshops, brainstorming, use cases, and prototyping. We define the objectives for the product, what needs to be accomplished, and how the product should be used. 

What does MVP contain of?

We create MVP to test the idea with minimum time and resources. It has basic features and the main idea to attractt early adopters and get their feedback.

What are the options?

If your budget is under $15-20k, we will develop the MVP using one of the popular SaaS solutions to build the marketplace. These solutions may have some limits in the functionality, however, we can improve it and add more features.

Our white label solutions can also be a decision for you to test the idea. It is build using SPA technology with a clean and fast code. (PHP, Laravel + vue.js + Elasticsearch)

Deliverable: Minimum Viable Product

We build a fully functioning product that will be ready to collect customer feedback. Developing MPV, we keep in mind future product architecture. The scalable architecture will later help us to build a fully-featured marketplace in the future.

We help our clients to receive data and do the analysis of the idea. To make this happen, our business analytics specialists and marketers will assist you in attracting early adopters, gather product stats, analyze the data, and propose options.

Why Softwared Solutions?

There are many professional companies on the market. Our strength is niche expertise, willingness to create the maximum value in a long-term relationship.

How does a service marketplaces differ from a product marketplaces?

From the technical side, there are some differences:

  • No physical delivery. This means we will not connect logistics providers;
  • No cart. This means, that we will connect a calendar or other features that service marketplaces have;
  • Different user experience design.

Deliverable: Fully-fledged Custom Marketplace

You receive a marketplace that you will be proud of and that will solve your client’s needs. We will integrate supply chain service providers, payment gateways, inventory management software and etc. Before the start, we make sure every inch of your startup works perfectly. As a result, the product will be ready to serve both buyers and sellers.

In addition, we will care for the SEO on the development stage, making your marketplace favorable for search engines.

How do you characterize your support?

We work 24/7/365. Our offices in Canada, Estonia and Ukraine are opened for better client service and the ability to be available for you all the time.

Deliverable: a long term cooperation process

Our maintenance activities include error correction, enhancements of capabilities, and optimization. 

We support and modify applications to cope with changes in the software environment, meet new user requirements, and ensure greater reliability. We cover: 

  • Software maintenance 
  • Product updates 
  • New feature development 
  • Continuous product improvement 
  • Continuous design improvement 
  • SEO support

Marketplace development options

We believe that each project is individual. So, we combine custom functionalities with 'off-shelf' solutions

White label, open-source, and SaaS solutions

Our white label software solution can easily be customized to meet your needs. There are many developed elements that can be used in most business cases. This will save development time and your budget. As an alternative, we can also use SaaS alternatives like Sharetribe, Arcadier, Cocorico and others.

User registration/authentication

Product/Service listings

Shopping cart and check out

User profiles with product, orders, and content management

Wishlist, feedback, reviews, and ratings

Trigger notifications (system, email, etc)

Payment, logistics, inventory management software integration

Custom marketplace

Your business idea is a core motivation for us to deliver the right solution. If you are looking forward to creating the next Airbnb or create a new niche on the market, we are here to help you. From the discovery phase - to the digital strategy, you will get a top tier marketplace development service.

Branding & Responsive design

System & Booking management

Financial system & payments

Messaging, ratings & reviews

Content sorting, categories & smart filters

What if the budget is limited?

Don't worry. There is always an option to start your business

We truly understand that the budget can be very limited. In our work, we always recommend the most suitable option depending on the individual business situation. If your startup is just on the pre-seed round, we help to create an MVP using one of the open-source software on the market. Shartribe is a great option if your budget is limited and you need to test your idea.

There are also the drawbacks of the off-shelf solutions. In most cases, it is hard to customize most of the builders and include more features in them. For example, if you choose Sharetribe, there is a certain limitation in the architecture expansion. In addition to that, Shartribe is written using a programming language called “Ruby”, which is more costly to maintain and harder to find developers comparing the PHP or Python. In marketplace development, you should always consider how would the application change and will the chosen platform satisfy your business needs.

Do not hesitate to contact us and get a free consultation on which platform to choose in order to maintain the technical resilience of your business.

Free consultation

We look forward to learning more about you. To understand your needs and ascertain that we are the right software development company for you, we offer an initial 30-minute consultation free of charge. We would love to know how we can help you to achieve even greater success.
Schedule a call

Our approach in the development

Our clients are entrepreneurs and businessmen. They are smart, brave and charismatic. They have a passion for what they build. We cooperate with them in a long-term perspective, creating a successful technological identity.

We believe that our tailor-made solution in the combination with a great team will bring our clients the right product in the set time.

Business-oriented architecture

Crafted individually for the needs of your business.


We build safe infrastructure and protect you IP

UX Design

Goal-oriented and A/B tested

UI design

Charming and responsive, with a focus on ease of use.

Quality Assurance

Manual or automated tests will be applied

Project Management

Top tier management process and easy communication

What can you expect from us


We work in tight cooperation with clients, providing project updates, reports, and live demos. To provide this we use modern communication tools, to make sure that you’re up-to-date with everything.


Laravel, node. js, vue.js and react.js are our core technological expertise. However, we mix different frontend & backend frameworks to deliver great results.


Our team is full of brilliant people. Some of them work in our offices, some of them work remotely. We provide the best conditions for people to stay productive.

Quality assurance

QA is a crucial part of the whole process. Apart from manual tests, we perform automated ones, providing the most accurate testing before the product launch and after the start.

Our clients' success stories

Our goal is to provide full-cycle support covering all the aspects of marketplace development

Here's what our partners say

Most of the clients are our current partners with long-term support contracts
Hennadii and his team were not only following the tasks, but they also initiated new ideas and provided their experience. They were sharing values and work on the long-term success of my projects.

Alex Alimov

Product/Marketing Manager, Fantech Inc

I am sure we had a true and responsible partner in our process. Guys were interested in our success as they were in the inhouse team. Softwared Solutions worked on a turn-key basis and exceed our expectations.

Hamid Massali

Engineering Manager, SystemAir NA

Our goal was to create the best website in the industry of FinTech Law Consulting. We wanted it to be clean and neat. Softwared proved that they are from a high league.

Dmitrijus Apockinas

Parter at PSP Lab Consulting

Working with Hennadii was EZ as using our aircraft creeper! We had 4-month cooperation developing chair 3d models from scratch and building the website. Some misunderstanding on the way, but the result is achieved. The unique website with custom illustrations and e-commerce!

G.J. Rancourt

Founder, Ez Creeper

Free consultation

We look forward to learning more about you. To understand your needs and ascertain that we are the right software development company for you, we offer an initial 30-minute consultation free of charge. We would love to know how we can help you to achieve even greater success.
Schedule a call